Friday, April 8, 2011

Egyptian Revival Soap


This gorgeous soap ad is a classic example of America's obsession with all things Egyptian leading up to, and during, the 1920s. (Egyptian Revival jewelry from the 1920s is absolutely rad, incidentally.) The discovery of King Tutankhamun's tomb in 1922 put everyone over the edge. Heck, if they had advertisements like this for Palmolive today I would be buying that stuff by the master case.

Image from the Ladie's Home Journal, February 1917

3 comments:

BaronessVonVintage said...

Palmolive seems to have put out quite a few of these. I actually wrote an article on the very subject of 20s Egyptian Revival fashion for a costuming journal and it was so fun to research it....SO many eye-catchingly gorgeous dresses, shoes, hats, and jewels, as well as cosmetics, headpieces, etc. Seems like Theda Bara in 1917's Cleopatra helped spark the interest in Egyptian fashion and then the discovery of King Tut's tomb really made Egyptomania take off. Love it!

Bess Georgette said...

Oh me too! The illustrations in 1920s advertisements was so beautiful. I can never see enough of it.

Alexis E. said...

Ha ha, it makes Palmolive seem to high fallutin!

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